Lead with purpose. Take my pledge. Click here to download


Move from the old command-and-control style of leadership to a more purposeful leadership style. Build great relationships, create engagement, and produce unparalleled results. — JD


Happiness Culture Specialist

Learn how to build a purpose-driven, sustainable culture using happiness as a business model. Inspire others. Live BIG. Be true to yourself.


Culture Chief at Delivering Happiness

CO-FOUNDERS: Tony Hsieh & Jenn Lim

Inside Southwest Airlines

Create a customer service culture. Put people first. Transform how you see yourself, your customers, and your business.


President of LeadSmart, Inc.

Ten-year veteran of Southwest Airlines’ marketing-dominating customer service culture — Prioritize humanity and personal touch.

10 New Leaders

10 high–potential, emerging leaders get a jump-start to enhanced leadership growth! Step onto a new, exciting platform for learning.

10 New Leaders

We encourage new leaders to define and explore their leadership potential. Applications will be available April 1. Find out more.

Attend the Evolution Leadership Conference in October


Trust, Compassion, Stability, and Hope

In the most recent book published by Gallup, “Strengths Based Leadership: Great Leaders, Teams, and Why People Follow,” authors, Tom Rath and Barry Conchie, conducted thousands of interviews to determine four key words that express the needs that a workforce seeks from a leader—trust, compassion, stability, and hope. Being a great leader is more than seven steps to success. Purposeful leadership is a state of being. It is how you show up and how you value every person that you touch. Enjoy the 2017 Evolution Conference Series and become a more purposeful leader.